PSB Toys is a local Canadian based toy company which has been operating from past couple of years in Mississauga, Ontario. PSB Toys have always thrive to provide their best service for their local customers. Having said that, the customer base for the PSB Toys have been small but loyal as they are local. The range of products provided by PSB Toys are small but the price point is on a higher end since they are handmade products by the local designers and artisans.
The offering by the PSB Toys includes a variety of products from handmade toys, Arts & Crafts to Infant and Toddler products and more. Through the primary research done for PSB Toys in terms of competitors, the 3 main competitions that came out to be Master Mind Toys, JR Toy Company Canada, and Treasure Island Toys.
USP and Value Proposition:
USPs
1. Our toys are handmade by local artisans, unlike factory-made toys.
2. Products are of high quality to ensure safety for children.
3. Toys made from fabrics that are flame resistant and paint used on toys is lead-free.
4. Our toys are focused on learning and education for example some dolls can recite rhymes and repeat what you say.
5. Our huggable plush design gives babies a sense of comfort and familiarity.
Value Proposition
VP1: Our toys are 100% safe for children so parents can have peace of mind about their child’s safety.
VP2: Our educational toys are designed after consulting educational consultants to make sure they have a positive impact on children learning.
VP3: Our toys are handmade by local artisans, using high-quality material which is why they are very durable.
VP4: Our products give babies a sense of comfort and familiarity which keeps them occupied.
VP5: Our toys have a 1-year warranty, so you can be sure about the long life of the products
We can clearly see that our products are 100% safe for kids, lightweight and come in different varieties along with 1-year warranty. The staff is well trained in order to deliver a good customer experience.
Benefits of Products of PSB Toys:
1. Appeals to all ages from infants & toddlers to adults.
2. Perfect for playing, collecting & cuddling
3. Gives babies a sense of comfort and familiarity.
4. Durable design
Benefits of Products of PSB Toys:
1. Customers earn 1% cashback on every order if they sign up for our free membership.
2. Members get an extra $15 coupon if they spend over $100.
3. Birthday benefits for members.
4. Toys are lightweight, so kids/children can lift them and play with them easily.
5. Beautifully Handmade – Our toys are carefully made by our in-house artisans, so they look good and are fun to play with.
6. 1 Year Warranty: Our electronic products are so durable that we provide a 1-year warranty, so you can be assured that our products are long-lasting.
Plans to be implemented in next coming days:
We are really looking forward to change according to the trend and introduce our online store and also include our ecommerce website. Contact more suppliers and try getting raw materials for our toys at a cheaper rate. Keep updating customer retention plans and organize in-shop surveys to understand customer needs and wants.
We would really like to support working mothers with kids, promote our brand at playschools and parks to help new mothers. Considering the fact that our toys gender neutral and race-neutral, we always thrive to support our community in the right way.
In terms of regulations, our toys are aligned according to the regulation of Canadian toy Industry and are also tested. In terms of technology, the changing trend of offline to online might affect our business.
