Heading – PSB toys: Has a hand-made appearance, looking more authentic, traditional and are high quality.
Subheading – PSB toys are unique and one of a kind in nature.
Introduction –
PSB toys are traditional and high quality toys.PSB toys began as a single store unit in Mississauga.It is slowly capturing the local surrounding market areas. Its vision is strongly focused on building communities one toy at a time. Therefore, PSB toys only employ local artisans from neigh-boring areas. While its products may not be as widespread. A unique feature that differentiates them from the others is how one of a kind each product is. This is the reason why it has slowly started to pick up pace and is selling out like wildfire. The growth of the company could be credited to the promotional activities that they have focused on. These activities have helped them gain a lot of popularity through the use of social media.PSB toys are authentic and traditional. PSB toys are durable since they are made up of high quality material.
USP & Value Proposition –
PSB toys are different from any other leading brand through one unique component – durability. Studies suggest the toys purchased from this brand last 4-6 years more than competitor brands. This makes the company very appealing for the rough and tough use of the younger population. Owing to its unique artisan work, every toy produced at PSB is unique and well-crafted offering it a level of exclusivity. As there are a limited number of toys produced each year, the price surge is worth the quality.
At PSB toys, the company has strong beliefs regarding commitment to a purpose. Considering the volumes of waste generated every year by the toys industry. PSB toys committed to becoming an environmentally conscious company with toys. PSB toys are made from environmentally safe products, and waste disposed of in a proper manner. Moving ahead, PSB toys believe that enrichment of the community is equally important. Therefore PSB only hires local artisans, increasing the employability of the surrounding areas.
Lastly, PSB toys strongly believes in giving back to society. Therefore, 10% of all profits generated are donated towards a charity that helps in supporting children of lower incomes. Additionally PSB toys has partnered with such charities to provide supplies of toys for these children.
KPI’s –
Drive online reach through a series of social media campaigns.These are conducted with the purpose of spreading the message of sustainability and newly acquired environment friendly packaging of PSB toys.
Drive Brand loyalty through celebrating customer feedback using online and offline channels. Feedback can be used as a form of advertisement.It has a two way loop of generating brand loyalty and marketing the products in an authentic manner.
Drive online engagement through creating email newsletters, offering giveaways and other prizes on interactive posts and stories. Another important aspect of increasing online engagement is through responding to every new interaction. This provides a personal touch to the social media handles and a level of appreciation for the person who engaged.
Maintain customer retention using a well registered feedback loop. Furthermore, ensuring an effective after sales team will keep bringing the consumers back to PSB toys.
Conclusion –
And there you have it. PSB toys is not just any fish in the sea, rather it’s a small fish with a mentality of a whale shark ready to take on the Toys world by a storm. While their unique selling proposition is a well defining factor in their upcoming promotions, their campaign KPIs have been set in place in order to attract a larger base of consumers.
PSB toys is headed towards a perfect start because of its innovative and creative ideas. PSB toys will lead the way for a lot of toy brands in the future. It has the perfect platform to rise above its competitors.