INTRODUCTION
Looking for something healthy & nutritious yet at low prices? HERE are we!PBS Cafe’ at Sheridan College Davis Campus, Brampton has come with something unique i.e. “BUBBLE TEA“ for students and staff in order to offer them a healthy and joyful lifestyle full of taste & fun. PBS Cafe’ offers bubble tea with economical price at Sheridan for students.We not only focuses on generating profits at the cost of health of customers, we decided to start with bubble tea at college campus so as to provide nourishment, add fiber and vitamins in the daily diet of students to keep them healthful. Our key focus is to promote good health with high quality and premium products by following modest and affordable pricing that satisfies the needs & wants of consumers buying bubble tea.
BENEFITS
Our moto is “Choose What You Want” which makes us unique and different from our competitors. Keeping in mind the spending power, we provide consumer with customized drinks. These drinks saves cost and helps in gaining the trust of consumers as they go with what they want. By choosing among the various options ,will allow the consumers to pay for their choice. PBS Cafe bubble tea with economical price at Sheridan helps in adding value to our potential customers. Thus, helps in gaining competitive advantege over the competitors by building a long term relationship with the buyers.
PRICING POLICY
PBS Cafe’s pricing policy have been designed by keeping the focus on our niche which consits of students mainly. The price that we would be charging for the bubble tea is as follows:-
Size Options
- Snack Size Bubble Tea: $2.50
- Regular Size Bubble Tea: $4
- Medium Sized Bubble Tea: $5.15
- Large Size Bubble Tea: $6.35
In brief PBS Cafe at Sheridan not only offers bubble tea at an economical price but also put emphasis on providing consumer with various choice options among the following:
Flavors
- Chai Mango $0.85
- Strawberrey Banana Explosion$1.05
- Honey Melon $0.90
Chunk Options
- Mango $0.40
- Bubble Tea $0.65
- Pineapple $0.45
- Berries $0.50
Other Options
- Caramel $0.20
- Milk $0.25
- Honey $0.10
- Coconut $0.15
CALL TO ACTION
PBS Cafe attract and invites consumers and interested buyers to try their new offering which is Bubble Tea at Sheridan College. Furthermore, as all other businesses PBS Cafe also has an objective to generate revenue, hence leading to more sales but not at cost of losing consumers trust. PBS Cafe at Sheridan has introduced healthy and delicious bubble tea with added probiotics in it. The bubble is concluding of three different flavors and combination of new fusions on campus, by considering the taste prenferences of target market. These drinks come with very fair and reasonable price so as to outreach each & every person in our target market.
Also, there are certain promotions being carried which will benefit the consumers by rewards and discount coupons of worth $10/-. these promotions include the the 10 tag post campaign and free drink after six purchases. Last but not least encouraging people to maintain a healthy lifestyle by sponsoring certain sports events and spreading the word of awareness among the youth in a delicious way.
CONCLUSION
The purpose and the main objective of PBS Cafe is to give our consumers with a provision of healthy choice among the diverse options. Bubble Tea at Sheridan will assist the students and staff to consume something which not only healthy but also, fulfills the requirement of supplements as per our body need. The product, which is being offered has no added preservatives, easy access as well as it is affordable. In most of the cases price is the topic of concern for many consumers so, we as business model tried to lower the price down so that almost each section of society can purchase it. Besides being healthy, the another best part for chossing PBS Cafe Bubble Tea is that consumers pay for what they want or what they needs followed by customized drinks , across various size options.
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